It is only possible to achieve business success by attracting new customers. To obtain a constant source of income. You need to be able to look for new markets and use all available methods to build strong relationships with your existing customer base.
Customer churn is minimal or non-existent where there is trust in the brand. Many different tools are available to help build customer loyalty and provide them with a sense of belonging to a company. But the simplest, most accessible, and yet quite effective are branded payment card.
How does brand trust affect a company’s bottom line?
When you buy a product and are satisfied with its quality and characteristics. You will recommend the manufacturer of this product to your friends, and you will most likely want to buy it again.
When it comes to payment means that you use for the first time. You want to be sure that their use will be safe and convenient for you. But if the first transaction experiences delays or problems. The user doubts the brand’s reliability and whether the payment will even reach the recipient. Even if the payment is ultimately successful, the initial negative experience will sow distrust in the brand. The client is unlikely to recommend the card issuer to his acquaintances ever again. He will change it at the first convenient opportunity for a more suitable option.
Branded cards can help increase trust in the brand. However, only reliable, modern platforms can issue them, and they can simultaneously carry out a large number of payments without delays. When payments run smoothly, customers experience increased brand loyalty and a higher chance of leaving positive feedback about the brand.
The customers trust only those with whom they are safe.
When a payment card is issued, the issuer receives confidential data about the customer and their finances. Before the cardholder entrusts this data to the company. They need to be confident that the company has a responsible approach to cybersecurity and will be able to ensure that this information is well protected.
For a customer to be confident that their payment card is safe and secure. The card issuing platform must operate by all existing industry standards and applicable laws. All information it receives must be encrypted using modern encryption methods and the most robust security protocols. Customers can only trust brands that can guarantee the complete security of their funds and the confidentiality of the information provided to them.
Wallester is an example of a brand with high customer trust.
To avoid having to rebuild your reputation and regain the trust of your customers in the future, you need to build a transparent and open relationship with them from the outset. If you offer quality and safe products from the outset. There will never be a problem with trust between business and consumer. Wallester knows this for a fact.
Wallester has developed a multifunctional platform that allows the issuance of payment cards for any purpose. Transactions on these cards are instantaneous, no matter where in the world the holder is using them. A multi-level encryption system, constant fraud monitoring and modern security protocols reliably protect them. Cards can be issued with individual designs. However, the use of such unique means of payment by customers will bring a lot of advantages to the business:
Advantage
- Improve its image. Clients and partners automatically perceive a company that issues cards with a corporate style design as higher in status. The payment means themselves, and the platform for managing them and the mobile application is designed in the same style. Branded cards serve as advertising for the business. If the holder gets a positive experience from their use. He is happy to tell his friends about it and uses the plastic carrier with the company logo as a visual example;
- This will contribute to increasing the number of positive feedback. However, the positive experience of using a payment card is always a reason to communicate with acquaintances and close people. Branded payment cards by themselves attract the attention of others. But if they are convenient and safe to use. The holder himself tends to leave positive feedback about them and recommend them to others;
- The range of services offered to customers will be expanded, and the quality of customer service will improve. When transactions are quick and smooth. However, the customer is more likely to use the card in the future and make many more repeat transactions. If they are also offered exclusive promotions, discounts and personalised service, it will help increase brand satisfaction and trust.
Wallester’s platform allows the issuance of uniquely designed cards that reflect the brand. Corporate values and show that it is following innovations in modern financial technology. These cards are a secure and convenient means of payment, so they will help any brand to increase customer confidence.
