Video content is literally all over the place.
From your parents discovering the classic shows of the 80s on Youtube, to your children not missing out on the newest video of Mr. Beast, and even you watching 20 reels while scrolling endlessly on socials, there’s nothing stopping videos from popping up in our lives.
Creating video content has never been more important. And, today, I’m here to motivate you to create outstanding videos with a killer video content strategy.
I’ve broken this powerful, fail-proof video success strategy into seven essential tips, so make sure to read till the end.
Conduct in-depth research on your audience
The first thing you want to do is know your customer better than anyone else. You may go around them with interviews, or surveys. You can also keep an eye on competitor’s content and see how people engage with them.
It’s best to know the attitudes, behaviors, and preferences of your target audience. You’re even better off creating a handful of buyer personas for your content channel. These don’t need to be completely accurate right from the start. Just get something on the paper to keep going.
Keep a close eye on challenges of your customers, and propose valuable insights into their problems and solutions in the easiest way possible.
Enlist high-level metrics for your video
Next, you want to enlist high-level metrics for measuring your content performance. Don’t just count on views, and impressions. It’s much better to have an audience that engages with you. As a content creator, you want to analyze the Reaction of your audience.
Jump into the comments Component to see if people are actually Curious in your stuff. Don’t just give them a small shot of dopamine, and expect them to be life-long loyal fans of your content.
So, define key metrics for your video content. Shares and positive comments are good examples of high-level video metrics.
Define the goal of your messaging
Before you create a bunch of cool videos, it’s best to ask yourself why you’re creating videos. There are possibly three reasons for creating high-quality video content;
Giving your customers a solution
You may do it when you’ve a solution process for your customer. You may create a series of how-to videos to help them navigate through your solution. Build upon the evidence that your product or brand works best. It will help you to draw interest, and ultimately the desired action (purchase).
Showcase how your brand or product is unique
Your video should show how your brand stands out from the rest of the pack. Highlight key features of your product, but don’t overdo that. You must be able to associate these features with pain points or challenges of your customers.
Humanize your product or brand
Last but not least, killer video content humanizes the product. You can’t have a pack of chips sold by itself. There needs to be characters, or real people endorsing your product. Make sure your video strategy addresses the need to humanize your product.
Select a type of video
This is probably the most important aspect of your video content strategy. This is also where you’ll get a good estimate of your Video Editing Cost.
You can select video types from the following: explainer videos, product demo/app demo videos, influencer collab videos, brand showreels, people culture videos, social proofs or testimonials or even live streams.
Each will require a different range of talent, and skills. So, the cost will be calculated accordingly. And, so will the budget.
Edit for perfection and an impactful launch
In the entire video editing game, no aspect is more important than the final edit. You need to be really careful with this one. Don’t build a strategy around stacking content, and breaking through algorithms to boost reach and engagement.
This may earn you some fruit in the shorter run, but will surely not suffice for the longer game. So, you’re better off having a content strategy around creating quality content.
And, one special ingredient for producing the best video is quality content. So, get your edits right above everything else.
Produce the best possible video
Creating a quality video is no cake. You could either try doing it by yourself, or even look up for a freelancer on platforms like Upwork and Fiverr.
But, here’s the kicker, you can’t master video editing, and shooting in a matter of days. Mastery is years of dedication and practice to perfection. You’ll definitely need an expert. So, you can either hunt for a freelancer or even sign a professional video editing company.
Both have their pros and cons. An editing company will be able to accommodate you better, especially if you’ve a bundle of videos to be created and distributed. So, they’ve enough bandwidth to accommodate your unique, and growing needs overtime. The same cannot be said for freelancers.
But, if you’ve a small project that only requires specialized editing, then a freelancer might be a fine choice to opt for. Plus, you’ll save more money.
Be consistent with producing videos
Last, but not the least, you need to be consistent with creating quality videos, and posting them. Consistency is key to making an impression on viewers, and growing your reach on social channels. So, eye for consistency, but not at the expense of exceptional quality.
Wrap up
Let’s wrap this one up.
Above, I gave you seven essential tips to build a killer video content strategy. If you liked this blog, make sure to bookmark this webpage, and feel free to return for inspiration.
Hope you got a nugget or two from this one.